American Vanity

American Vanity turns modern rock into a mirror — vivid, unfiltered, and built to reflect what it feels like to live in your own skin. Led by dual vocalists Virginia Franks (bass) and Luke Hoffman (guitar), with Luke Vanchure on lead guitar and Carter Dennis on drums, the four-piece creates music that takes aim at how image, approval, and identity get tangled in the attention economy, where everyone’s chasing views but no one feels seen. Drawing from the depth of alt-rock with punk and art-rock influences, American Vanity delivers a sound that’s contemporary, intentional, and distinctly their own.Their work reflects a fascination with authenticity and image, exploring the line between performance and self-awareness that defines a current generation of rock. The musicians behind American Vanity are no strangers to national touring or industry recognition, having previously performed across the country as Burn the Jukebox and collaborated with partners including Schecter, Ernie Ball, SJC Drums, and Vans. Now stepping into a new era as American Vanity, the band is preparing to release its first full-length album with Grammy-nominated producer Matt Squire (Panic! at the Disco, All Time Low, Ariana Grande). The record marks a shift toward sharper songwriting and a more deliberate sound fueled by bigger hooks, raw energy, and a new sense of purpose.