Museum Marketplace

Museum Marketplace is the official gift shop of the Milwaukee Public Museum, offering curated merchandise inspired by the museum's beloved exhibits and collections. Located at 800 W Wells St, Museum Marketplace serves as both an online and in-person destination for visitors looking to take home a piece of Milwaukee's cultural heritage. The shop specializes in exhibit-inspired apparel, drinkware, collectibles, and souvenirs ranging from affordable items like tote bags ($9.99) to premium pieces like denim jackets ($90). Throughout 2026, the marketplace is celebrating the museum's "Greatest Hits," featuring new merchandise drops all year that highlight the museum's most iconic exhibits, including popular collections focused on dinosaurs, Milwaukee's Streets, and global cultures. Shopping at Museum Marketplace directly supports the Milwaukee Public Museum's research, educational programs, and collections, with many items designed and printed locally. Museum members enjoy a 10% discount on purchases, and the marketplace makes an excellent stop for both tourists and locals seeking meaningful gifts and souvenirs that celebrate Milwaukee's natural and cultural diversity.