El Rey Family Market | White Manor is a family-owned Mexican grocery store that has been serving Milwaukee's Hispanic community since 1978.
Located on West Oklahoma Avenue, this neighborhood staple offers an authentic selection of Mexican groceries, fresh produce, and traditional products you won't find at standard supermarkets. The store provides everything needed for home cooking, from specialty ingredients to pantry essentials, making it an essential resource for families looking to prepare authentic Mexican cuisine.
Beyond groceries, El Rey Family Market features an in-store bakery with fresh pan dulce and baked goods, adding to its role as a complete neighborhood market. With nearly 50 years of family operation and multiple locations throughout Milwaukee, El Rey has built a reputation as a trusted, affordable destination where customers can find quality products and genuine community connection.